Industry:
B2B/Sass
Company
Cox Communications
Year:
2020
Role:
Visual & UX Design
Fan Hub & Partner Portal
about.
A self-service event management platform that empowered partners to independently create, manage, and track their events. This new system was crucial for the future scalability and efficiency of the product as a whole. In essence, this redesign would serve as a foundation for the core product's future direction. Leveraged Google Material's responsive framework to ensure a seamless user experience across all devices, from smartphones to desktops.
challenge.
According to our 2018 partner survey, 80% of users cited the need for a more mobile-friendly experience. Many of our partners manage live events and needed to create, edit, and report on ticketing quickly—often while on-site or between meetings. The existing system was slow, inconsistent, and desktop-bound.
result.
The redesign resulted in a ~40% improvement in load times, enabling faster task completion for partners and significantly enhancing user experience. By incorporating usability testing and direct partner feedback, overall satisfaction increased. The introduction of reusable components and a shared design language reduced design and development time for future features, while the new scalable infrastructure laid the foundation for additional product launches across the organization.
