Client
Permitable
Project
Brand & Marketing
Year
2025 to 2026
Role
Lead Visual Designer
Permitable
about.
Permitable is a construction permitting SaaS that helps builders navigate the complex, jurisdiction-specific world of building permits. They came to Cherisa Designs and Dynolabs needing to close a credibility gap: a founder-built website that could not support their next chapter, which meant active venture funding conversations and a growing builder customer base. I led brand exploration, marketing site design, and pitch deck design for their full go-to-market presence.
challenge.
Permitable operates in a genuinely unglamorous space: construction permitting. The brand had to work for two very different audiences at the same time. Builders checking legitimacy after a sales conversation, deciding whether to trust the product with real projects. Investors evaluating the business for venture funding, looking for signals of scale, repeatability, and real traction.
The existing website was DIY and undersold the product entirely. The challenge was creating a brand and site that felt professional and credible without losing the practical, no-nonsense quality that makes builders actually trust a tool.
The Outcome
Successfully launched the Permitable marketing website
Pitch deck designed and delivered for active investor conversations
Permitable returned as an ongoing client and is currently engaged on a new project phase
